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BBA - Bachelor of Business Administration

BBA - Bachelor of Business Administration

The Bachelor of Business Administration (BBA) at Bengal Business School is a three-year undergraduate programme, with an optional fourth year leading to an Honours degree. The programme builds a strong foundation in management, communication, digital skills, and entrepreneurship, preparing students for successful careers in business and leadership.

Programme at a Glance

Programme NameBachelor of Business Administration (BBA)
Duration3-year (4 years with Honours) undergraduate programme
Programme TypeUndergraduate Degree Programme
Mode of StudyFull-Time (Regular)
Eligibility10+2 (any stream) from a recognised board
Minimum 40% aggregate (40% for SC/ST)
Admission ProcessMerit-based (12th marks) / Personal Interview (if applicable)
Specialisations OfferedFinance
HR
Marketing
Aviation Management
Digital Marketing
E-Commerce
Healthcare & Hospital Management
InternshipMandatory industry internship & live projects
Career PathwaysCorporate Jobs, Entrepreneurship, MBA & Higher Studies
Affiliation / RecognitionAICTE , UGC Approved

BBA – Bachelor of Business Administration

Programme Overview

The Bachelor of Business Administration (BBA) at Bengal Business School is a comprehensive undergraduate programme designed to build strong foundations in business management, leadership, and entrepreneurship. The curriculum integrates theoretical knowledge with practical exposure, enabling students to understand real-world business operations and strategic decision-making.

Why Study BBA?

BBA is an ideal choice for students aspiring to build careers in corporate management, entrepreneurship, or higher education such as MBA. The programme equips learners with analytical thinking, communication skills, and a deep understanding of organisational dynamics required in today’s competitive business environment.

Key Focus Areas

Core Management Disciplines

| Principles of Management | Marketing Management | Financial Accounting | Human Resource Management | Organisational Behaviour |

Emerging Business Domains

| Digital Marketing | Business Analytics | Entrepreneurship |

Skill Development

| Business Communication | Leadership & Teamwork | Problem-Solving | Strategic Thinking

Career Prospects & Learning Outcomes

Career Opportunities

Graduates of the BBA programme are prepared for diverse roles across industries such as banking, consulting, FMCG, IT services, retail, aviation, healthcare, and digital businesses.

| Management Trainee | Business Analyst | Marketing Executive | HR Executive | Operations Coordinator | Digital Marketing Executive |

Programme Outcomes

Upon completion of the programme, students will demonstrate strong managerial competence, effective communication abilities, leadership qualities, and readiness for advanced studies such as MBA or specialised postgraduate programmes.

Internships & Placement Support

The programme includes mandatory internships, live projects, and placement assistance through industry collaborations, corporate training sessions, and career guidance initiatives.

BBA Career Options

A Bachelor of Business Administration (BBA) prepares students for diverse and rewarding careers across industries. The program builds strong foundations in management, leadership, communication, and analytical thinking, making graduates industry-ready from day one.

Marketing & Sales

Roles include Marketing Executive, Brand Manager, Digital Marketing Specialist, and Sales Analyst. Ideal for students interested in market research, branding, and customer engagement.

Finance & Accounting

Career paths such as Financial Analyst, Accounts Executive, Credit Analyst, and Banking Professional suit students with strong numerical and analytical skills.

Human Resource Management

Opportunities include HR Executive, Talent Acquisition Specialist, Training Coordinator, and Employee Relations Officer.

Operations & Supply Chain

Graduates can work as Operations Executives, Supply Chain Analysts, Logistics Coordinators, and Process Managers.

Business Consulting

Consulting roles focus on strategy, business analysis, and organizational improvement across industries.

Entrepreneurship & Startups

BBA graduates can start their own ventures or join startups in leadership, business development, and growth roles.

Banking & Financial Services

Careers in public and private sector banks include Relationship Manager, Probationary Officer, and Financial Advisor roles.

International Business

Opportunities in global trade, export–import management, international marketing, and cross-border operations.

Our Recruiters

Star India
Vistara
Nike
Medica
Malaysia Airlines
IndiGo Airlines
Etihad Airways
Flipkart
Star India
Vistara
Nike
Medica
Malaysia Airlines
IndiGo Airlines
Etihad Airways
Flipkart

BBA Career Roles & Salary

Business Analyst

₹4 – 8 LPA

  • Market & data analysis
  • Business strategy support
  • Reporting & insights

Marketing Executive

₹3 – 6 LPA

  • Brand promotion
  • Campaign planning
  • Customer engagement

HR Executive

₹3 – 5 LPA

  • Recruitment & onboarding
  • Employee relations
  • HR operations

Operations Manager

₹4 – 7 LPA

  • Process management
  • Supply chain coordination
  • Quality control

Financial Analyst

₹4 – 9 LPA

  • Financial planning
  • Budget analysis
  • Investment insights

Management Trainee

₹3 – 6 LPA

  • Leadership grooming
  • Cross-functional exposure
  • Fast-track growth