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Diploma in Sports Management

Diploma in Sports Management is designed to equip students with the knowledge, skills, and confidence required to excel in two of the world’s most dynamic and service-oriented industries. Spanning 12 months, the program offers an extensive curriculum covering sports operations, event management, marketing, customer service excellence, front office management, hospitality operations, and professional grooming.

12 months Diploma Program

By integrating practical training with soft skills and service excellence, the program ensures graduates are well-prepared for careers in roles such as sports management, event coordination, marketing, customer service management, and hospitality operations. The ultimate goal is to support a seamless transition from learning to long-term career success.

Program Objective

The 12-Month Diploma in Sports Management is designed to transform aspiring professionals into highly skilled and industry-ready candidates for the sports and hospitality sectors. This in-depth program equips students with essential knowledge and practical expertise in sports management operations, event management, marketing, customer service excellence, front office management, hospitality operations, and professional grooming.

With a focus on holistic development, the program integrates classroom instruction, real-world simulations, and personality enhancement modules. By aligning with the evolving standards of domestic and international sports organizations, the course ensures graduates are confident, competent, and capable of delivering exceptional service in global sports and hospitality environments.

The primary objective is to ensure that students are not only well-trained but also successfully placed in roles such as sports management, event coordination, marketing, customer service management, and hospitality operations — making a smooth transition from training to a rewarding career.

Career and Placement

Upon successful completion of the 12-Month Diploma in Sports Management, students are well-equipped to pursue diverse career opportunities across both industries. The program prepares graduates for dynamic roles in sports management, event coordination, marketing, customer service management, and hospitality operations.

Career pathways include positions such as Sports Manager, Event Coordinator, Marketing Executive, Customer Service Manager, and Hospitality Supervisor. Students may also explore roles in sports marketing agencies, event management firms, and hospitality companies.

With a strong focus on skill-building, personality development, and industry exposure, the program supports students in securing placements with leading sports organizations, event management companies, and hospitality brands, ensuring a smooth transition into the professional world.

Program Overview

Semester 1
  • Principles & Practice of Sports Management
  • Marketing Management in Sports
  • Sports Law & Ethics
  • Sports Technology / Infrastructure & Facilities
  • Sports Development & Tourism
  • Communication & Presentation Skills in Sports
  • Practical Workshop / Field Visit: Sports Event Planning
Semester 2
  • Financial Management & Funding in Sports
  • Human Resource Management in Sports
  • Strategic Management in Sports
  • Event & Facility Management in Sports
  • Sponsorship, Media & Branding in Sports
  • Project / Internship: Applied Sports Management (Report & Presentation)
  • Capstone / Industry Engagement: Case Study or Live Event Assignment

Course Features

Duration
12 Months
Eligibility
10+2 in any stream
Campus
Kolkata
Mode
                                  Regular
(Study 5 days a week, 3 hours/day)