Program Objective
The objective of the 1-Year Diploma in Digital Marketing is to equip students and professionals with practical and theoretical knowledge of digital tools, platforms, and strategies. This program prepares learners to effectively plan, execute, and manage digital marketing campaigns across various digital channels.
Key Learning Outcomes
Understand the fundamentals of digital marketing and its role in the modern business environment.
Gain hands-on experience with tools like Google Ads, SEO, Google Analytics, Meta Ads (Facebook/Instagram), and email marketing.
Learn to develop content marketing strategies and manage social media campaigns.
Analyze campaign performance and use data to drive marketing decisions.
Understand e-commerce marketing and affiliate marketing techniques.
Learn the basics of web development and UX design for digital marketing.
Course Details
- Marketing Objectives
- Business and Competitive Analysis
- Customer Engagement
- Brand Development
- Campaign Execution
- Market Analysis
- Buyer Persona Development
- Value Proposition Design
- Research Techniques
- Survey Development
- Digital Marketing Strategies
- Website Fundamentals
- WordPress Configuration
- Theme and Design Customization
- Content Management
- Advanced Features and Tools
- SEO Fundamentals
- Search Engines and SERPs
- SEO Practices and Ethics
- Keyword Essentials
- Keyword Research Techniques
- Advanced Keyword Analysis
- On-Page SEO Basics
- Meta Tag Optimization
- Website Structure and Internal Linking
- Content and SEO Integration
- Avoiding Common SEO Mistakes
- Comprehensive On-Page SEO Strategies
- SEO Authority Factors
- Sitemap Implementation
- Robots.txt and Access Control
- Link and Redirection Management
- Enhancing SEO with Meta Tags
- Security and SEO
- Optimizing Site Performance and Mobile Usability
- Advanced SEO Tools and Extensions
- Schema Markup: Implementation and Validation
- Introduction to Google Search Console
- Setup and Configuration of GSC
- Sitemap Management in GSC
- URL Inspection Techniques
- Overview of Google Analytics
- Setting Up Google Analytics
- Advanced Reporting in Google Analytics
- Introduction to Google Analytics 4
- SEO Performance Reporting
- Off-Page SEO Basics
- Understanding Backlinks
- Backlink Types
- Backlink Acquisition Strategies
- Content Submission Techniques
- Link Building Best Practices
- The Importance of Site Audits
- Conducting Site Audits
- Technical SEO Audits
- Introduction to Content Marketing
- Benefits of Content Marketing
- Types of Content Marketing
- Content Marketing Funnel: TOFU, MOFU, BOFU
- Audience Research and Strategy
- Copywriting vs. Content Writing
- Role of Copywriting in Marketing
- Effective Copywriting Techniques
- Social Media Marketing Basics
- SMM Strategies and Organic Marketing
- Social Brand Management
- Audience Persona Development
- Facebook Marketing Essentials
- Utilizing Meta Business Suite
- YouTube Marketing Strategies
- Instagram Marketing and Content Planning
- Introduction to LinkedIn
- LinkedIn Strategy Development
- Content Creation for LinkedIn
- LinkedIn Page Optimization for Businesses
- Twitter Marketing Techniques
- Marketing with Pinterest
- Social Media Marketing Strategy for Product Launch (B2B & B2C)
- Key Metrics in Social Media Marketing
- Utilization of Social Media Management Tools
- Creation of Social Media Content Calendar and Progress Reports
- Introduction to Influencer Marketing
- Benefits of Influencer Marketing for Brands
- Successful Influencer Marketing Campaigns
- Connecting with the Right Influencers
- Influencer Marketing Platforms
- Strategies for Paid Promotions, Gifts, and Giveaways
- Brand Ambassadors and Affiliate Programs
- Influencer Campaign Strategy and Setup
- Performance Marketing Basics
- Platform Types for Marketing
- Competitor Analysis in Marketing
- Platform Selection: B2B, B2C, D2C
- Meta Ads Introduction
- Facebook Page Creation and Boosting
- Ads Manager & Ads Library Features
- Campaign Structure and Objectives
- Budgeting, Scheduling, and Detailed Targeting
- Ad Placement Strategies
- Creating AI-Powered Ad Mockups
- Campaign Budget Optimization Benefits
- A/B Testing and Dynamic Creatives
- Brand Safety and Suitability Insights
- Setting Up Brand Awareness Campaigns
- Ad Placement Types: Advantage+ & Manual
- Facebook Engagement and Conversion Strategies
- Lead Generation: Ads, Forms, and Auto Chat Features
- Setting Up Facebook Business and Ads Manager
- Facebook Pixel Setup and Manual Installation
- Pixel Integration: GTM and Plugins
- Live Pixel Tracking via Chrome Extension
- Pixel Reporting and Troubleshooting Techniques
- Advanced Pixel Integration through Partners
- Conversion API Setup with GTM
- Custom and Lookalike Audience Creation
- Utilizing Custom Conversion Audiences
- Understanding Catalogues and Their Types
- Creating E-commerce Catalogues
- Introduction to Collection Ads
- Campaign Performance Analysis
- Optimizing Campaigns Effectively
- Ad Automation Techniques
- Rule and Creative Automation Platforms
- Executing Campaigns on Meta
- Managing Instagram Campaigns
- SEM Marketing Basics
- Google Ads: Overview and Benefits
- Google Ads Formats Explained
- Smart Campaigns Introduction
- Ad Objectives and Bidding Strategies
- Setting Up Search Ads
- Keywords in SEM: Importance and Types
- Keyword Research Tools (Google Keyword Planner)
- Using Negative Keywords Effectively
- Ad Rotation Strategies
- Ad Scheduling Best Practices
- Dynamic Search Ads: Settings and Case Studies
- Crafting Search Ad Copies with AI
- Ad Extensions: Sitelink, App, Call, Callout, Location, Price
- Display Campaigns: Setup Guide
- Targeting Options: Placement, Topics, Demographics
- Video Campaign Goals and Subtypes
- Video Ads Network and Frequency Capping
- YouTube Ads Bid Strategies
- Ad Scheduling for Video Campaigns
- Creating Video Ad Sequences
- Storytelling with Video Ads
- Conversion Actions: Setup and Integration
- GTM for Conversion Tracking
- Using Conversion Linker Effectively
- Remarketing in Google Ads: Overview and Benefits
- Audience Manager and List Creation
- Linking GA4 with Google Ads
- Implementing Remarketing Audiences in Campaigns
- Shopping Ads Setup with Google Merchant Center
- Product Listing and Linking Merchant Center
- Performance Max Campaign: Setup and Advantages
- Demand Campaign Configuration
- Introduction to Email Marketing and Its Benefits
- Growing and Managing Email Lists
- Crafting Effective Email Campaigns and Strategies
- Creating Impactful Email Content
- Email Marketing Analytics and Optimization
- Overview of WhatsApp Marketing and Strategies
- Integrating WhatsApp with Other Marketing Channels
- Analytics, Optimization, and Compliance in WhatsApp Marketing
- Marketing Automation: Tools, Workflows, and Importance
- Introduction to Google AdSense
- Setting Up and Managing Google AdSense
- Ad Units and Placement Best Practices
- AdSense Reporting and Analytics
- Getting Started with Freelancing
- Freelancer Profile Creation and Optimization
- Finding Your Niche and Domain in Freelancing
- Client Outreach and Lead Nurturing
- Freelance Platforms, Proposals, and Portfolio Building
- Project Pricing, Time Management, and Billing
- Creating Landing Page Copies with AI Tools
- Developing Marketing Strategies Using AI (ChatGPT and Others)
- Email Marketing Content Creation with AI
- Social Media Content Writing Powered by AI Tools
- Crafting Effective Ad Copies Using AI
- Generating SEO-Optimized Content with AI Assistance
- Building Marketing Funnels with AI Tools
- Writing High-Quality Blog Posts Using AI
