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BBA - Sports Management

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BBA - Sports Management

Sports Management focuses on the strategic planning and oversight of sports organizations and events, from logistics and safety to customer service and financial performance. A career in sports management provides the chance to lead in a fast-paced, international industry, driving innovation and efficiency in sports worldwide.

BBA in Sports Management

Your Flight to Success with a career in Sports Management

Program Objective

The BBA (Sports Management) program is designed to equip academically strong students with the knowledge and skills required for entry-level and mid-level roles in sports management. Emphasizing practical learning and participative instruction, the program integrates field studies to foster industry exposure and research aptitude.

Career and Placement

Upon successful completion of the BBA (Sports Management) program, students are well-positioned for a variety of roles within the sports and allied sectors. Career opportunities include Sports Marketing, Event Management, Sports Analytics, Client Relationship Management, Revenue Optimization, and several other positions in sports organizations, event management companies, and sports marketing agencies.

Semester wise Details

Semester I
  • English
  • Office Management
  • Financial Accounting
  • Principles and Practice of Management
  • Business Economics
  • Practice of Sports Management
Semester II
  • Computer Application in Business
  • Business Environment
  • Business Law
  • Business Mathematics
  • Entrepreneurial Development
  • Physical Education & Sports
  • Funding & Sponsorship in Sports
  • Sports Event Management
Semester III
  • Business Communication
  • Human Resource Management
  • Marketing Management
  • Financial Management
  • Operational Management
  • Sports Facilities Planning & Management
  • Leadership skills & Team Building
Semester IV
  • Research Methodology
  • Quantitative Analysis
  • Organizational Behaviour
  • Specialization Paper
  • Specialization Paper
  • Sports Marketing & Branding
  • Sports Psychology
Semester V
  • Accounting for Management
  • Company Organization
  • Project Presentation and Seminar
  • Sports Coaching & Training
  • Sports Nutrition
  • Sports Technology & Analytics
Semester VI
  • Management Information Systems
  • Services Marketing for Aviation Industry
  • Aircraft Maintenance Mangement
  • Strategic Management for Aviation
  • Sports Journalism & Sports Tourism
  • Value Education

Course Features

Duration
3 Years (6 Semesters)
Eligibility
10+2 in any stream
Affiliation
UGC Recognised University
Campus
Kolkata
Mode
Regular

Specialisation — Sports Management