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WB Student Credit Card
We Offer Student Credit Card
Authorized by Government of West Bengal.
Avail up to ₹10 lakhs with low interest.
ISO Certified
ISO Certified
Ensuring Quality and Compliance.
AICTE
AICTE
All India Council for Technical Education
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Digital Marketing - Short Courses

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Digital Marketing Courses

Gain in-demand digital marketing skills including SEO, social media strategy, content development, and data analytics. Learn directly from industry professionals and apply your knowledge through hands-on projects to accelerate your career or grow your business.

Short Courses. Big Impact.

Key Objectives:

Build a Strong Foundation in Digital Marketing: Equip students with essential skills in SEO, SEM, content marketing, social media marketing, email campaigns, and more. Leverage Cutting-Edge Digital Tools: Familiarize participants with top digital marketing tools like Google Analytics, SEMrush, Hootsuite, Canva, and AI-powered solutions like ChatGPT to enhance marketing efforts. Master Social Media & Content Strategy: Help students develop successful strategies for creating engaging content, running paid ads on social platforms, and leveraging organic growth techniques. Harness Data for Decision-Making: Introduce the concepts of web analytics, data interpretation, and reporting to ensure campaigns are results-driven and ROI is maximized. Prepare for Industry-Relevant Certifications: Ensure learners are ready to earn industry-recognized certifications from leading platforms like Google, HubSpot, and Meta, boosting their credibility in the digital marketing field. Practical Application & Real-World Exposure: Provide hands-on experience through case studies, live projects, and practical exercises, allowing students to implement what they've learned in real-world scenarios. Career Advancement & Business Growth: Empower participants with the skills needed to advance their careers in digital marketing or enhance the digital presence of their businesses.

Course Details

Module 1 : Digital Marketing Basics
  • Introduction To Digital Marketing
  • Understanding Consumer Behaviour
  • Designing Web presence
  • Brand Marketing
  • Introduction to E-Commerce , B2B and D2C
  • E-commerce Website desgining
Module 2: Search Engine Optimisation
  • Introduction to Search & SEO
  • SEO Types
Module 3: Search Engine Marketing
  • Introduction to Search Engine Marketing
Module 4: Social Media Marketing
  • Introduction to Social Media Marketing
  • Overview of other social media channels
  • Instagram Marketing
  • LinkedIN Advertising
  • Affiliate Marketing and Google AdSense
Module 5: Content Marketing
  • Overview of Content: Types & Formats
  • Leveraging AI for creating content
Module 6: Content Marketing
  • Overview of Content: Types & Formats
  • Leveraging AI for creating content
Module 7: Retention Marketing & Lead Nurturing
  • Email and WhatsApp Marketing
  • WhatsApp Marketing
  • Chatbot Creation
Module 8: Web Analytics
  • Introduction to Web Analytics
  • Tools Used for Web Analytics
  • User Reports
  • Acquisition Reports
  • Engagment Report
Module 9: Mobile Marketing
  • Introduction to Mobile Marketing
  • Trends in Mobile Marketing
Module 10: E-Commerce and Affiliate Marketing
  • Introduction to E-commerce marketing
  • E Commerce Marketing Strategies
  • Introduction to Affiliate Marketing
Module 11: Media Planning & Integrated Marketing
  • Introduction to media Planning
  • Traditional Media Planning & Buying
  • Digital Media Planning & Buying
  • Introduction to Integrated Marketing
Module 12: Capstone Project
  • Project 1
  • Project 2

Course Features

Duration
3 months
Eligibility
10+2 in any stream
Mode
Online / Weekend classes

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